Digital presence is becoming quite popular in the health care community. So many social media profiles of the physicians, institutions, health care professionals are showing up every day. Is it indispensable for the members of the health community to have a strong social impact? What do you have to say about it? Here are my thoughts on this move by the society of the health professionals.
Digital media undoubtedly has given us a vast platform to connect with the people around the world, voice our thoughts on this global platform, increase or share our knowledge breaking all the geographical boundaries and most of all emerging as a strong personality online. Digital media is of the people, for the people and by the people. We communicate with the unknown group on common topics and engage with large group of people through a powerful conversation. This is how we increase our network on social media.
Health professionals have adopted this way of reaching out to larger number of people more quickly. You too can connect with your patients online. Not only this, you can improve outcomes through your positive social presence. Share your thoughts with the world; let the people know your interests. If they find you a reliable source, then you will see more and more people connecting with you. You can then reach out to them and answer their queries more quickly. Your social feeds can be really helpful to your present patients and can attract the future patients.
Social media is a new way of nurturing and maintaining relationships.
With digital presence, the services and practice of health professionals have become more transparent. People can now search reviews about the institutions and practitioners to make the right decision. These reviews have always helped the patients, and have given them the power to rate the services and give their comments on the same. This era of technology has revived the doctor and patient relationship. The physicians can empower their patients to connect with them via social networks and get their guidance and support every time.
As a physician, it is your duty to educate your patients. Leave a strong impact on digital media and share your knowledge and experience with the world.
Ajith Kozhikote 